Total Assets
$656.7M
Total Deposits
$573.1M
Branches
13
Established
1936
HEARTLAND is a credit union headquartered in Madison, Wisconsin, established in 1936. It holds $656.7M in total assets across 13 branch locations. In our editorial opinion, based on public FDIC/NCUA data, HEARTLAND earns a TFS Financial Health Grade of B- (74.5/100) — our editorial assessment, not an official rating or financial advice.
TFS Health Grade
74.5 / 100
Good financial health
How we gradeTFS Health Grades are our editorial opinion based on public FDIC/NCUA data — not an official rating, not financial advice.
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Financial data through March 31, 2026. Updated by TFS August 28, 2026. Data sourced from NCUA Call Reports as of 2026-Q1. This data is provided by the federal government and is believed to be accurate, but TheFinanceSection.com cannot guarantee its completeness or timeliness.
Data sourced from CFPB Consumer Complaint Database. This data is provided by the federal government and is believed to be accurate, but TheFinanceSection.com cannot guarantee its completeness or timeliness.
| Branch | Address | City | State | Type |
|---|---|---|---|---|
| Heartland CorporateHQ | 5325 High Crossing Blvd | Madison | WI | Full Service |
| Heartland-DeForest | 120 Vinburn Rd | DeForest | WI | Full Service |
| Heartland-Dodgeville | 1205 Joseph St | Dodgeville | WI | Full Service |
| Heartland-SSM Janesville | 3400 E Racine St | Janesville | WI | Full Service |
| Heartland-Lancaster | 1000 Ihm St | Lancaster | WI | Full Service |
| Heartland-E. Washington Ave | 3394 E Washington Ave | Madison | WI | Full Service |
| Heartland-Rimrock Rd | 101 E Rusk Ave | Madison | WI | Full Service |
| Heartland-SSM Madison | 700 S Park St | Madison | WI | Full Service |
| Heartland-Struck St | 709 Struck St | Madison | WI | Full Service |
| Heartland-Williamson Street | 944 Williamson St | Madison | WI | Full Service |
| Heartland-Oregon | 744 N Main St | Oregon | WI | Full Service |
| Heartland-Platteville | 1520 E Business Highway 151 | Platteville | WI | Full Service |
| Heartland-Verona | 105 Enterprise Dr | Verona | WI | Full Service |
Data sourced from FDIC BankFind Suite. This data is provided by the federal government and is believed to be accurate, but TheFinanceSection.com cannot guarantee its completeness or timeliness.
Data sourced from FDIC Enforcement Decisions and Orders / NCUA. This data is provided by the federal government and is believed to be accurate, but TheFinanceSection.com cannot guarantee its completeness or timeliness.
TFS Financial Health Grades represent our editorial assessment based on publicly available data and our proprietary methodology. They do not represent financial advice or an official government rating. Data on this page is sourced from federal government databases and is believed to be accurate.
Benchmarked against 60 active, federally insured credit unions reporting in the same quarter and holding roughly 0.5×–2× its assets. Same-state and overlapping-market peers are prioritized.
TFS health score
74.5
Net worth ratio
11.61%
Return on assets
0.69%
60+ day delinquency
0.28%
Suggested direct comparisons
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Complaint percentiles are intentionally withheld while TFS audits CFPB company matching and import coverage. Peer conclusions use complete same-quarter regulatory metrics only.