Total Assets
$725.8M
Total Deposits
$623.9M
Branches
12
Established
1932
SUPERIOR CHOICE is a credit union headquartered in Superior, Wisconsin, established in 1932. It holds $725.8M in total assets across 12 branch locations. In our editorial opinion, based on public FDIC/NCUA data, SUPERIOR CHOICE earns a TFS Financial Health Grade of D (56.5/100) — our editorial assessment, not an official rating or financial advice.
TFS Health Grade
56.5 / 100
Below average financial health
How we gradeTFS Health Grades are our editorial opinion based on public FDIC/NCUA data — not an official rating, not financial advice.
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Financial data through March 31, 2026. Updated by TFS August 28, 2026. Data sourced from NCUA Call Reports as of 2026-Q1. This data is provided by the federal government and is believed to be accurate, but TheFinanceSection.com cannot guarantee its completeness or timeliness.
Data sourced from CFPB Consumer Complaint Database. This data is provided by the federal government and is believed to be accurate, but TheFinanceSection.com cannot guarantee its completeness or timeliness.
| Branch | Address | City | State | Type |
|---|---|---|---|---|
| Tower Avenue BranchHQ | 2817 Tower Ave | Superior | WI | Full Service |
| Denfeld Branch | 4125 Grand Ave | Duluth | MN | Full Service |
| Grand Rapids | 1220 S Pokegama Ave | Grand Rapids | MN | Full Service |
| Ashland Branch | 319 Ellis Ave | Ashland | WI | Full Service |
| Cable | 43620 US Highway 63 | Cable | WI | Full Service |
| Eau Claire | 3250 N Clairemont Ave | Eau Claire | WI | Full Service |
| Gilman Branch | 201 E Main St | Gilman | WI | Full Service |
| Hayward | 15855 US Highway 63 | Hayward | WI | Full Service |
| Ladysmith Branch | 407 Lake Ave W | Ladysmith | WI | Full Service |
| Mellen Branch | 117 S Main St | Mellen | WI | Full Service |
| Rice Lake | 501 Macauley Ave | Rice Lake | WI | Full Service |
| East End Branch | 2302 E 2nd St | Superior | WI | Full Service |
Data sourced from FDIC BankFind Suite. This data is provided by the federal government and is believed to be accurate, but TheFinanceSection.com cannot guarantee its completeness or timeliness.
Data sourced from FDIC Enforcement Decisions and Orders / NCUA. This data is provided by the federal government and is believed to be accurate, but TheFinanceSection.com cannot guarantee its completeness or timeliness.
TFS Financial Health Grades represent our editorial assessment based on publicly available data and our proprietary methodology. They do not represent financial advice or an official government rating. Data on this page is sourced from federal government databases and is believed to be accurate.
Benchmarked against 60 active, federally insured credit unions reporting in the same quarter and holding roughly 0.5×–2× its assets. Same-state and overlapping-market peers are prioritized.
TFS health score
56.5
Net worth ratio
7.44%
Return on assets
0.38%
60+ day delinquency
0.42%
Suggested direct comparisons
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Complaint percentiles are intentionally withheld while TFS audits CFPB company matching and import coverage. Peer conclusions use complete same-quarter regulatory metrics only.