Total Assets
$169.2M
Total Deposits
$148.1M
Branches
4
Established
1959
FAMILY FINANCIAL is a credit union headquartered in Norton Shores, Michigan, established in 1959. It holds $169.2M in total assets across 4 branch locations. In our editorial opinion, based on public FDIC/NCUA data, FAMILY FINANCIAL earns a TFS Financial Health Grade of D+ (59.7/100) — our editorial assessment, not an official rating or financial advice.
TFS Health Grade
59.7 / 100
Below average financial health
How we gradeTFS Health Grades are our editorial opinion based on public FDIC/NCUA data — not an official rating, not financial advice.
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Financial data through March 31, 2026. Updated by TFS August 28, 2026. Data sourced from NCUA Call Reports as of 2026-Q1. This data is provided by the federal government and is believed to be accurate, but TheFinanceSection.com cannot guarantee its completeness or timeliness.
Data sourced from CFPB Consumer Complaint Database. This data is provided by the federal government and is believed to be accurate, but TheFinanceSection.com cannot guarantee its completeness or timeliness.
| Branch | Address | City | State | Type |
|---|---|---|---|---|
| Main OfficeHQ | 3575 Henry St | Norton Shores | MI | Full Service |
| Family Financial Credit Union Hart Branch | 4075 W Polk Rd | Hart | MI | Full Service |
| Family Financial Downtown HUB | 844 1st St | Muskegon | MI | Full Service |
| Family Financial Credit Union N Muksegon Branch | 1798 Holton Rd | N Muskegon | MI | Full Service |
Data sourced from FDIC BankFind Suite. This data is provided by the federal government and is believed to be accurate, but TheFinanceSection.com cannot guarantee its completeness or timeliness.
Data sourced from FDIC Enforcement Decisions and Orders / NCUA. This data is provided by the federal government and is believed to be accurate, but TheFinanceSection.com cannot guarantee its completeness or timeliness.
TFS Financial Health Grades represent our editorial assessment based on publicly available data and our proprietary methodology. They do not represent financial advice or an official government rating. Data on this page is sourced from federal government databases and is believed to be accurate.
Benchmarked against 60 active, federally insured credit unions reporting in the same quarter and holding roughly 0.5×–2× its assets. Same-state and overlapping-market peers are prioritized.
TFS health score
59.7
Net worth ratio
11.42%
Return on assets
0.26%
60+ day delinquency
1.02%
Suggested direct comparisons
Grand Rapids, MI
$7.5B
Complaint percentiles are intentionally withheld while TFS audits CFPB company matching and import coverage. Peer conclusions use complete same-quarter regulatory metrics only.